E-BOOK

The secret of delivering exceptional customer experience

Customers driving results with CI360

About this eBook

Customer needs, habits, buying propensity, satisfaction, financial risk appetite and other critical factors are all examples of the valuable data your organization may hold. That’s a lot of information to know about every customer, and you need insights that are actionable, accurate and rapidly delivered.

Only advanced analytical and AI techniques can help you understand your customers, combining online and offline data in ways that allow you to make the most of every real-time marketing moment.

In this eBook

Hear from some of our customers who have radically improved their customer experience and marketing performance with the help of customer intelligence analytics, driving real change in their organisations and focussing on the customer needs.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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