How data can help making (B2B) marketing more human
The new era for marketers is a paradox of privacy-consciousness
co-existing with rising expectations for personalization.
Join this tweetchat to explore how to create
human connections with customers.
Discussion triggers
- How important is it to make marketing (more) human, even in B2B?
- Which examples have you seen of organizations using data to make their marketing more human and personal?
- Which trends in personalization do you expect to see in 2022 and which role can data analytics or AI play in it?
- Besides personalization, which other trends in (B2B) marketing do you expect to emerge in 2022?
- As a marketer or marketing leader, which advice do you have for your peers to be successful in 2022?
Meet the panel
Further reading
Delivering cooperative customer experiences: 8 traits marketers need to step up their game