sas logo
Abstract black transparent pills

SAS Knowledge Hub for HSBC

Opening up a world of opportunity with AI & automated decision making at scale

Welcome to HSBC’s dedicated Knowledge Hub

Here you will find all the information you need to guide you on your next steps to digitally transform with AI, advanced analytics and automated decision making.

Meet your SAS representative

Jayne Findlay

Global Account Manager, HSBC

Jayne.Findlay@sas.com

LinkedIn


Featured

Report cover showing a woman looking at a smartphone, with the title "Turning Insights into Impact" and text about reducing costs and securing revenue in key markets through data and AI. HSBC and SAS logos appear at the bottom.

Playbook

The strategic bank playbook for HSBC

Two people working together at a computer

Solution Brief

Model risk management

Three professionals working together in an office at night, with the headline "The future of trust" and a subheading about AI in banking fraud detection.

E-book

The future of trust

Office employees working at laptops and desks in a modern workspace, illustrating efforts to prevent and manage financial fraud.

E-book

Securing the future: Proactive strategies to combat financial fraud


A news series curated by SAS for HSBC

Group of brightly colored hot air balloons symbolizing innovation, growth and emerging opportunities.

HSBC Horizon

A news series created by SAS for HSBC covering our latest partner news series and upcoming digital trends


Analyst Viewpoints

Forrester Wave™ chart for Anti-Money-Laundering Solutions, Q2 2025, showing SAS positioned in the Leaders category with strong scores for strategy and offering.

REPORT

The Forrester Wave: AML Solutions, Q2, 2025


How can SAS support HSBC?

AI & Machine Learning

AI & Machine Learning

Make smarter decisions to stay ahead of the game and accelerate HSBC into the digital bank of the future.

White paper

A leader’s guide for organizational trust and ROI during rapid change

White Paper

AI Governance: A banking leader's guide

Wealth & Personal Banking

Wealth & Personal Banking 

Succeed together and confidently connect HSBC customers with opportunities. Creating relevant, individualized experiences in real time to drive customer-centric growth and loyalty, building trust and support.

E-book

The agentic bank: A field guide to AI that thinks, acts and adapts

E-BOOK

Agentic AI: From readiness to results – a 4 step guide for marketers

Risk & Finance

Risk & Finance

Move at pace and leverage better risk management for competitive advantage – establishing a risk-aware culture, optimizing capital and liquidity, and meeting regulatory demands across HSBC to make clear choices with bold actions.

CASE STUDY

AI Risk Decisioning

WHITE PAPER

Journey to an integrated balance sheet: Why fragmented risk systems erode competitive advantage

Fraud & Financial Crime

Fraud & Financial Crime

Safeguard your customers' hard-earned money and stop fraud and financial crimes in their tracks – anticipate, protect and prevent using advanced analytics and AI to safeguard HSBC’s reputation. Helping you provide world-class protection.

Report

The future of anti-fraud technology

Brief

Why Synthetic Data Is Essential for Your Organization's AI-Driven Future


Useful links for HSBC

SAS Viya

Webpage

SAS Viya:
SAS just reinvented analytics. Again!

Meet the SAS HSBC team

Photo of Jayne Findlay

Jayne Findlay

Global Account Manager, HSBC

Photo of Stephen O’Reilly

Stephen O’Reilly

Global Head of Strategic Banking and Insurance

Photo of Iain Stewart

Iain Stewart

Head of HSBC Customer Advisory

Photo of Katy Green

Katy Green

HSBC Engagement and Contact Lead, UKI

Photo of David Shannon

Dave Shannon

HSBC Decisioning Specialist, Global

Photo of Ashley Crawford

Ashley Crawford

HSBC Risk Specialist, Global

Photo of Hannah Mirza

Hannah Mirza

HSBC Customer Education Specialist, UKI

Photo of Hugo D’Ulisse

Hugo D’Ulisse

HSBC Customer Success Manager

Stephen Kong

Hong Kong Senior Enterprise Account Director

Photo of Adam Hall

Adam Hall

Sr Solutions Sales Account Executive

Joyce Wong

HSBC Customer Success Manager

SAS in Banking - Facts & Figures

20

90

countries with banks using SAS

-10

90

of the top 100 global banks rely on SAS

1500

3500

financial services customers worldwide


Expert SAS Support That Powers Your Viya® Success

We’re with you every step of the way—helping you unlock the full power of SAS Viya®. From hands-on training and proven best practices to expert troubleshooting and performance tuning, our support goes beyond the basics to keep you moving forward with confidence.


Learning Resources Hub

Accelerate your analytics and AI capability. Access tailored courses, expert-led learning and resources designed to empower data professionals and teams.

SAS Training Knowledge Hub

SAS user programs

SAS Analytics Explorers 

Join an exclusive group of SAS Users, get SAS tips, complete engaging challenges and earn rewards.

SAS Support Communities

Get SAS tips, share your knowledge and find out about upcoming SAS-related events.

Ask the Expert - webinars

Watch webinars on a variety of SAS topics. Join SAS experts during the live sessions or view them on demand. 

SAS User Groups

Connect, learn and innovate with analytics enthusiasts and professionals.