Building a smarter
organization with Analytics & AI

A powerful foundation for AI success

Sheraton Hotel, Bucharest February 28th


Artificial Intelligence (AI) has become mainstream and is fueling more and more aspects of businesses and day-to-day life.

Beyond the hype, the question is how data-driven innovation can be brought to life and put in action to resolve real business problems. What steps are needed to move AI out of the lab and into business operations to realize the desired outcomes?

The challenge resides in complex IT landscapes, departmental siloes, and the ability to deploy analytics where needed.

An analytics platform supports and accelerates the entire Analytics Lifecycle from Data to Discovery and Deployment. To succeed with AI, organizations must be able to orchestrate and govern their analytics ecosystem through the entire Analytics Lifecycle.

Come learn how to enable Business, IT and data scientist to collaborate in transforming data into actionable insight and business value, with the right balance between choice and control.

Successful execution of an analytics, and thereby AI strategy, needs the right balance of choice and control.


Creativity and innovation flourish in open spaces. You need flexibility and freedom to attract the best analytical talent, use a wide variety of techniques and develop processes that work best. You need the flexibility to use multiple programming languages and analyze any data in any environment and to keep up with accelerating demands.


Analytics chaos can creep up. Once you lose control of your data, you lose trust in the system and its outputs. Transparency, governance and security become essential for maintaining trust in models and analytical results. Becoming even more critical as you scale development, monitoring and refinement of analytics applications and their associated processes.

At the intersection of data, software, and ingenuity, the future is being redefined. After all, when curiosity meets capability, progress is inevitable.


09:00 – 09:30

Registration & Morning Coffee

09:30 – 09:40

Welcome Speech
Stefan Baciu, Country Sales Lead SAS Romania

AI and more.. -  The Experts & Business View
09:40 – 10:55
  • Can AI be both ethical and effective at creating value? Alex Kwiatkowski, Senior Industry Consultant, Global Banking Practice - SAS
  • New Definitions of Football Basics –SciSports Netherlands, Antonie Berkel, Sales Manager - SciSports Netherlands
    There is a lot of data, but how can you intuitively use this data to convince soccer clubs of the value of data scouting? SciSports has helped players like Memphis Depay to choose the right club and every year helps dozens of clubs buy and sell players. Its new BallJames product enables you to automatically generate 3D data from your photos.
  • A story about getting AI out of the lab and into the real world, 
    Konstantinos Mpahas, Pre Sales Manager Greece & Eastern Europe - SAS
    Paul Gittins, Principal Business Consultant Global Technology Practice - SAS

    During this session, you will hear about the path from data-driven innovation to business value, moving analytical insight and capabilities
    into day-to-day business operations.
    This journey requires a high degree of collaboration between IT, lines of business and data scientists, and a complex analytics ecosystem.
    Using a real-life inspired use case, you will be taken on a journey to operationalize analytics
    - Striking the right balance between choice and control
    - Reconciling the need to foster creativity and curiosity on one side and the need to govern the analytics lifecycle on the other side
    - Adopting a deployment strategy that suits the needs of the business
10.55 – 11:05

Coffee Break

Real-Life cases: Challenges & Best Practices
11:05 – 12:25
  • Modernizing Customer Analytics at National Bank of Greece, Stelios Mantas, Director CRM & Analytics - National Bank of Greece
    National Bank of Greece manages the whole analytics life cycle through a single platform “SAS Viya”, which materializing the benefits of governance, collaboration while at the same time complementing the open source world.
    Main focus of the speech will be:
    - The benefits of an enterprise analytics platform and
    - One of the key use cases: the Text Analytics area, a practical application of Natural language processing, machine learning, towards understanding customer feedback and enhancing customer experience
  • Developing target marketing: From batch Campaigns to Real-Time Contextual Marketing, Volodymyr Rybalko, Head of Customer Value Management Department - Vodafone Ukraine
    It took us earlier 5 days to deliver offers to customers from the moment they really need it. In today‘s connected, always on, highly-opinionated world, we need to be a little sharper to meet our customer‘s basic expectations, or even surprising, delighting, or impressing them. With SAS we can provide all the advanced capabilities we need in order to utilize customer historical profile as well as real time data to deliver truly excellent Contextual Engagement. Geo targeting, top up stimulation, recommendation system are already set up and first impressions and results are according to our expectations. The biggest challenge now is to develop a holistic strategy and perfect contextual real time logics regarding different customer scenarios in order to increase incremental revenue.
  • Successful Antifraud Journey with Advanced Analytics - based on cases of leading European Banks, Andreas Kitsios, Sr Business Solutions Manager, Fraud and Security Intelligence - SAS Greece and Eastern Europe
  • Do you think it is possible to double lending business in your bank? Jakub Šmrha, Business advisory - Assisto
    The Customer Offer Optimization solution proved to bring double digit growth or even doubling the lending business to multiple customers in Europe
12:25 – 12:40

Coffee Break

Panel: The dynamic of AI/Advanced Analytics & Emerging Technologies in transforming business and the C-Suite leadership
12:40 – 13:55
This panel aims to discuss the industry trends and dynamic, importance and impact of Analytics and AI for the business in the new digital era – also a view from the angel of the different business functions will be part of the discussion
It also aims to discuss how the C-level management or management in general is dealing or needs to deal in the digital era (reshaping leadership – what are the skills of tomorrow decision making in a data driven world, etc)
  • Adrian Suteica, Head of Digital Transformation - EON
  • Alexandru Moldovan, Chief Data Officer - Vodafone Romania
  • Florin Manole, Director AI & Analytics - UiPath
  • Horia Velicu, Head of Innovation Lab - BRD
  • Mihai Rauta, Executive Director Retail Risk Management - Raiffeisen Bank

Moderator: Dinu Bumbacea, Consulting Partner-in-charge - Deloitte

13:55 – 15:00

Lunch & Networking

Meet the Speakers & Experts in 1to1 Meetings | 09:30 -15:00

Choose one of the Experts from the list below, based on the Topic you are interested in & gain insights in 1to1 Meetings on Impact of Analytics. The meetings will be held during the day.

  • Credit Limit Optimization: Jiri Nosal, CEO & Lead Consultant - Assisto
  • Banking Fraud:  Andreas Kitsios, Sr Business Solutions Manager, Fraud and Security Intelligence - SAS Greece and Eastern Europe
  • Customer Analytics / Campaign Management / Real-Time Management: Vladimir Rybalko, Head of CRM and Digital Communications - Vodafone
  • Viya Platform / Text Analytics: Stelios Mantas, Customer Analytics & CRM Manager - National Bank of Greece
  • Data Quality / Data Management / Data Governance: Sr Data Management Expert - SAS
  • AI/ML: Sr Analytics Expert - SAS
  • Insurance Fraud (Claims & Underwriting Fraud): Sr Fraud Domain Expert - SAS

Upcoming training courses

SAS provides a wide range of training courses which are developed and taught by certified SAS instructors. Below you can see the upcoming ones and send us a request to attend.

Business Knowledge Series

SAS Programming III: Advanced Techniques and Efficiencies

11-13 March 2019

Business Knowledge Series

SAS Enterprise Guide 1: Querying and Reporting

18-19 March 2019

Business Knowledge Series

SAS Macro Language 1: Essentials

8-9 April 2019

Business Knowledge Series

SAS Enterprise Guide 2: Advanced Tasks and Querying

22-23 April 2019

For registration requests please send an e-mail to:

Sheraton Hotel
Calea Dorobanți 5-7, 010551
Bucharest, Romania

Register now for this event

Why attend?

Learn what is needed to orchestrate the new age of analytics – from data wrangling – through to tangible business results. During the session you will take away how to:

  • Orchestrate an innovation-first and expanding analytics ecosystem
  • Promote collaboration of your talents across business, IT and technical roles
  • Scale and automate repeatable processes to keep pace with changing demands through your Analytics Lifecycle
  • Maintain the right balance between choice and control
  • Scale AI projects to enterprise wide availability leveraging cloud technology and considering compliance and ethics.
  • Interpretability, trust and governance of data regardless the source

Have a SAS profile? To complete this form automatically Sign In

 Credit Limit Optimization
 Banking Fraud
 Customer Analytics / Campaign Managemnt / Real-Time Management
 Viya Patform / Text Analytics
 Data Quality / Data Management / Data Governance
 Insurance Fraud (Claims & Underwriting Fraud)

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