Registration & Morning Coffee

Welcome Speech
Stefan Baciu, Country Sales Lead SAS Romania

• Can AI be both ethical and effective at creating value? Alex Kwiatkowski, Senior Industry Consultant, Global Banking Practice - SAS

• New Definitions of Football Basics –SciSports Netherlands, Antonie Berkel, Sales Manager - SciSports Netherlands
  There is a lot of data, but how can you intuitively use this data to convince soccer clubs of the value of data scouting? SciSports has helped players like Memphis Depay to choose the right club and every year helps dozens of clubs buy and sell players. Its new BallJames product enables you to automatically generate 3D data from your photos.

• A story about getting AI out of the lab and into the real world, 
  Konstantinos Mpahas, Pre Sales Manager Greece & Eastern Europe - SAS
  Paul Gittins, Principal Business Consultant Global Technology Practice - SAS
  
  During this session, you will hear about the path from data-driven innovation to business value, moving analytical insight and capabilities
  into day-to-day business operations.
  This journey requires a high degree of collaboration between IT, lines of business and data scientists, and a complex analytics ecosystem.
  Using a real-life inspired use case, you will be taken on a journey to operationalize analytics
  - Striking the right balance between choice and control
  - Reconciling the need to foster creativity and curiosity on one side and the need to govern the analytics lifecycle on the other side
  - Adopting a deployment strategy that suits the needs of the business

Coffee Break

• Modernizing Customer Analytics at National Bank of Greece, Stelios Mantas, Director CRM & Analytics - National Bank of Greece
  National Bank of Greece manages the whole analytics life cycle through a single platform “SAS Viya”, which materializing the benefits of governance, collaboration while at the same time complementing the open source world.
  Main focus of the speech will be:
  - The benefits of an enterprise analytics platform and
  - One of the key use cases: the Text Analytics area, a practical application of Natural language processing, machine learning, towards understanding customer feedback and enhancing customer experience

• Developing target marketing: From batch Campaigns to Real-Time Contextual Marketing, Volodymyr Rybalko, Head of Customer Value Management Department - Vodafone Ukraine
  It took us earlier 5 days to deliver offers to customers from the moment they really need it. In today‘s connected, always on, highly-opinionated world, we need to be a little sharper to meet our customer‘s basic expectations, or even surprising, delighting, or impressing them. With SAS we can provide all the advanced capabilities we need in order to utilize customer historical profile as well as real time data to deliver truly excellent Contextual Engagement. Geo targeting, top up stimulation, recommendation system are already set up and first impressions and results are according to our expectations. The biggest challenge now is to develop a holistic strategy and perfect contextual real time logics regarding different customer scenarios in order to increase incremental revenue.
  
• Successful Antifraud Journey with Advanced Analytics - based on cases of leading European Banks, Andreas Kitsios, Sr Business Solutions Manager, Fraud and Security Intelligence - SAS Greece and Eastern Europe
  
• Do you think it is possible to double lending business in your bank? Jakub Šmrha, Business advisory - Assisto
  The Customer Offer Optimization solution proved to bring double digit growth or even doubling the lending business to multiple customers in Europe

Coffee Break

• Adrian Suteica, Head of Digital Transformation - EON
• Alexandru Moldovan, Chief Data Officer - Vodafone Romania
• Florin Manole, Director AI & Analytics - UiPath
• Horia Velicu, Head of Innovation Lab - BRD
  
• Mihai Rauta, Executive Director Retail Risk Management - Raiffeisen Bank
  

Moderator: Dinu Bumbacea, Consulting Partner-in-charge - Deloitte

Lunch & Networking