Speakers

David Williams
Advisory Business Solutions Manager, SAS CI Global Practice

David Williams

David typically works with executive and management functions across marketing, sales and service organisations to explore how marketing processes can be revolutionised through the use of SAS Customer Intelligence solutions and the value that the change will deliver to the client organisation. This role has required him to develop a strategic assessment methodology and tools that have been adopted as a global standard for SAS.

With SAS and in previous roles, David has more than 20 years’ experience of leading successful marketing and CRM transformation and technology implementation projects with international organisations and across different industries including banking, communications, media, energy and retail. Prior to joining SAS, David worked in senior marketing and operational roles within a UK Bank.

He has extensive knowledge of most aspects of the SAS Customer Intelligence suite, having supported its development from pure campaign management, through to its current omni-channel decision hub status.

He strives to constantly improve his photography and cooking and still really enjoys travelling, when he can indulge both passions simultaneously.

Krzysztof Skaskiewicz
Advisory Consultant, SAS

Skaskiewicz Krzysztof

For 17 years Krzysztof has been working with leading financial and telecommunication institutions in Poland implementing Customer Intelligence solutions. His experience covers advanced analytics, campaign management and real-time omnichannel marketing. During last 5 years he has been focused mainly on advising organizations on delivering real-time marketing systems that ensure consistent customer-oriented dialogue across all interaction channels.

Adrian Biciu
Sales and Marketing Consultant

Adrian Biciu

In the last 10 years, Adrian has worked across with advertising and technology industry , with a believe that they will become one in the future. He joined SAS two years ago to support customers from various industries to develop a marketing strategy, that connects the dots between their enterprise systems and fast changing digital ecosystem.

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