Agenda

SAS Customer Intelligence Roadsow 2017

8th June, 2017
08:30 – 09:30	Registration
09:30 – 09:50	Introduction Daniel Pana, Country Manager
09:50 – 10:40	Pizza and Great Customer Experience…Increasingly Digital! David Williams, Advisory Business Solutions Manager, SAS CI Global Practice We are all interacting digitally with a wider and wider range of organisations, to acquire more of what we need to live our everyday lives, from financial services to pizza. But how can those organisations use digital and other types of customer intelligence to deliver a more effective, consistent and mutually valuable customer experience? This presentation focuses on the opportunities presented by improved customer intelligence, decisioning and personalization and explores new and existing SAS capabilities in this space.
10:40 – 11:15	Break; Meet the experts
11:15 – 11:45	How to handle personalized customer journeys in the digital world Adrian Biciu, Sales and Marketing Consultant, SAS Romania A practical demonstration of how you can capture consumer interactions, turn in it into digital intelligence for improving customer experience, while maximizing ROI.
11:45 – 12:15	Managing customer relations in real-time. Practical experiences on omni-channel marketing Krzysztof Skaskiewicz, Advisory Consultant, SAS Poland Over last few years “real-time” and “omnichannel” were the top buzzwords used in marketing and IT divisions. Now for many of commercial organizations, it became a common business practice to manage the consistent and smart communication with customers in every channel on one-to-one basis. Based on the experience in delivering and utilizing real-time systems in marketing Krzysztof will share his thoughts on current state of real-time omnichannel marketing in Poland – discussing the main business drivers and the delivered value. Insights on project approach, typical challenges and best practices will be also provided.
12:15– 12:30	Closing Remarks Daniel Pana, Country Manager
12:30– 14:00	Networking Buffet Lunch