SAS 360 Match: Agile Monetization for Content Owners

31 May 2019 • SAS Innovation Hub • Warsaw

SAS and Optimics invite you to participate in an examination of monetization strategies, trends and a discussion of challenges to the publisher community. During the event, we will share examples of how digital publishers optimize income with our completely transparent monetization solution, through programmatic and direct sold options.

The goal of the conference is to present the SAS solution to the leading digital content owners in Poland and to build a forum for exchanging experiences that would allow participants to become familiar with best practices and to gather inspiration for new ideas for using the SAS Match 360 solution.

Selected topics to be discussed at the conference:

Privacy by design: Flexible tools for changing regulations and frameworks

Analytic audience activation supporting multiple data inputs

Accurate inventory projections as a competitive advantage

Server to server second auction SSP optimization

Advanced transparency with QA and analytic reporting tools

Agenda

  
9:30 - 10:00
Registration 
10:00 - 10:15
Welcome and opening the event
10:15 - 10:45
Smart Humans: Trends and solutions in marketing which work well for the
sellers and are loved by the buyers
Tadeusz Żórawski, Global eCommerce Strategy Director, BBDO
10:45 - 11:15
SAS 360 Match for Publishers - solution highlights & roadmap
Ben Williams, IA Product Manager, SAS
11:15 - 11:45
Why SAS 360 Match for Publishers
Matěj Novák, Business Advisor, Optimics 
11:45 - 12:00
Coffee break
12:00 - 12:30
Case Study: Mafra.cz
Jan Malý, Head of Yield, Mafra Media Group, Czech Republic
12:30 - 13:00
Implementation practices
Matěj Novák, Business Advisor, Optimics
13:00 -13:30
Discussion 
13:30 - 13:40
Summary of the event
13:40 - 15:00
Lunch & networking

   

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31 May 2019  |  Warszawa

SAS Innovation Hub
Gdańska 27/31
01-633 Warszawa


The organizer is not able to provide parking spaces.

   

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