Privacy by design: Flexible tools for changing regulations and frameworks
SAS and Optimics invite you to participate in an examination of monetization strategies, trends and a discussion of challenges to the publisher community. During the event, we will share examples of how digital publishers optimize income with our completely transparent monetization solution, through programmatic and direct sold options.
The goal of the conference is to present the SAS solution to the leading digital content owners in Poland and to build a forum for exchanging experiences that would allow participants to become familiar with best practices and to gather inspiration for new ideas for using the SAS Match 360 solution.
Selected topics to be discussed at the conference:
Analytic audience activation supporting multiple data inputs
Accurate inventory projections as a competitive advantage
Server to server second auction SSP optimization
Advanced transparency with QA and analytic reporting tools
Agenda
| 9:30 - 10:00 | Registration | |
| 10:00 - 10:15 | Welcome and opening the event | |
| 10:15 - 10:45 | Smart Humans: Trends and solutions in marketing which work well for the sellers and are loved by the buyers Tadeusz Żórawski, Global eCommerce Strategy Director, BBDO | |
| 10:45 - 11:15 | SAS 360 Match for Publishers - solution highlights & roadmap Ben Williams, IA Product Manager, SAS | |
| 11:15 - 11:45 | Why SAS 360 Match for Publishers Matěj Novák, Business Advisor, Optimics | |
| 11:45 - 12:00 | Coffee break | |
| 12:00 - 12:30 | Case Study: Mafra.cz Jan Malý, Head of Yield, Mafra Media Group, Czech Republic | |
| 12:30 - 13:00 | Implementation practices Matěj Novák, Business Advisor, Optimics | |
| 13:00 -13:30 | Discussion | |
| 13:30 - 13:40 | Summary of the event | |
| 13:40 - 15:00 | Lunch & networking | |
Contact
SAS Institute Sp. z o.o.
Gdańska 27/31
01-633 Warszawa
tel: (22) 560 46 00
seminarium@sas.com
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