March 28th, Tuesday 
08:30 – 09:30
09:30 – 09:40Opening Remarks
István Musza
, Country Manager, SAS Hungary
09:40 – 10:15Introduction: Data drives everything. Make sure it’s right.
Brad Hathaway
, Regional Head of Data Management, SAS
10:15 – 11:001 year to Go: The Countdown to Compliance Has Started for the New EU GDPR
Kalliopi Spyridaki
, Chief Privacy Strategist, SAS
Arturo Salazar, Principal Business Solution Manager, SAS

By May 2018, all organizations handling EU citizens’ personal data must comply with the new EU General Data Protection Regulation (GDPR). Noncompliance will cost up to €20 million, or 4 percent of your annual global turnover! The impacts on how data is collected and processed are significant, and a few months is very little time to overcome the complex challenges ahead. In this session, you will learn about what it means for you, what it will take to avoid those hefty fines and where to start.
11:00 – 11:30Networking Coffee Break; Meet the experts
11:30 – 12:00Data governance vs data overflow; Becoming a data-driven organization in a fast-moving world
Viktor Szász
, SAS Executive Platform Consultant

A solid data governance framework has become an imperative today not only to meet increasing regulatory challenges, but also to start leveraging the unexploited gold mine we are sitting on. When constraints become opportunities, the real potential of data can be unlocked for organizations to become ‘data-driven’. This is a journey where the most successful organizations are transforming themselves, approaching data as a valuable assets, data governance as a business function, breaking technical and organizational siloes, and embracing innovative use cases.
12:00 – 12:20Wrap up: Data Drives Everything. Make sure it's right.
Brad Hathaway
, Regional Head of Data Management, SAS
12:20 – 12:30Closing Remarks
István Musza
, Country Manager, SAS Hungary
12:30 – 14:00Networking Buffet Lunch