Principal Consultant, SAS Best Practices
Lisa Loftis of the SAS Best Practice team (formerly of Baseline Consulting Group) is a CRM, CEM, and BI expert with 25 years of experience assisting organizations with customer strategy. She has worked with numerous large organizations in North America, South America, Europe, and the United Kingdom on all aspects of successful BI and CRM. She specializes in combining technology necessary to support CRM and BI business strategies with organizational structures, executive leadership, and cultural factors required to migrate an organization toward effective implementation customer strategies. Ms. Loftis has a strong background in the application of CRM, CEM, BI, data governance and quality principles and cross-functional business strategies in the Banking, Investment, Insurance, Telecommunications, Retail, Utilities, Entertainment, Manufacturing and Distribution, and Automotive Roadside Assistance industries. Lisa speaks frequently at national and international conferences, and has co-authored the book Building the Customer-Centric Enterprise, (John Wiley & Sons).