SAS | The Power to Know

Analytical Marketing for Financial Services

Top class performers in financial services are generating large amounts of income by using analytical marketing solutions to successfully target their customers.
A recent study by Forester about the impact of customer intelligence solutions on business highlighted a case study that showed an incredible return on investment of 358% in 4.1 months with the following quantified benefits:

  • Increased sales with more targeted marketing
  • Enhances marketing productivity and process efficiency
  • Improved scalability of campaigns
  • Improved flexibility and reusability of assets for campaigns
  • Reduced customer attribution with more targeted marketing
  • Increased use of existing technology for faster speed-to-market for campaigns 

Join us for an exclusive session where we will highlight the benefits of analytical marketing and recommended tactical approaches for quick ROI specific to your business.


Thursday, 26 June 2014

9:00 - 11:00

SAS Institute
93 Central Street,


Please contact
Mpho Khwinana 011 713 3400