Adapt to today's challenges and be ready for the future - with confidence

17 November 2021

17:30 - 20:30

We are living in unprecedented times.  As digital acceleration takes hold, the global retail and consumer goods community is adapting more quickly than anyone ever thought possible.

Retail and Consumer goods companies are faced with the new realities of managing their demand and ensuring the supply of essential and non-essential goods, as well as the challenges of building a seamless online and offline customer experience. How do retailers reprioritize, reimagine and reset their strategies for the future?

A strong data strategy. Analytical merchandising. Intelligent marketing. An open analytics ecosystem. Retail analytics and consumer goods analytics from SAS let you apply analytics to every step of the customer journey for better connections and deeper insights.

Join us to discover why retail and consumer goods brands must reprioritize, re-imagine and reset their strategies for the future, with data.



Andrew Fowkes

Director CPG & Retail Practice - SAS

Andrew Fowkes has over 25 years of experience in the retail industry.  Fowkes leverages his merchant experience in guiding retailers as they blend the art of retailing with the science of SAS technology. He regularly meets with senior executives in leading retail and CPG organizations introducing them to the Power of SAS and raising the awareness of the strategic benefits of Analytics in Retail.  Prior to joining SAS, Fowkes served as Operations Director for Marketmax in the UK,  he was buying/merchandising Director with Marks & Spencer responsible for international sourcing, Menswear, Homeware and Lingerie.  He is a frequent contributor at retail industry conferences and commentator in the media in Europe where he is based.

Antonio Calvo

Global Retail & CPG Practice - SAS

Antonio Calvo leads Business Development in EMEA to drive the growth of SAS solutions and is a member of the SAS Industry Advisory Board. He has been serving clients for over 20+ years across Europe and beyond, helping organizations establish competitive advantage using advanced software solutions, AI and analytics for supply chains, marketing, and financial management. He holds a degree in Industrial Engineering from UPC and a master’s degree from IESE Business School. He is a frequent lecturer at various universities across Spain and has published articles for GS1, IKN and IDC.

James Mac Donald

Senior Business Solutions Manager , Customer Intelligence - SAS

James leads the Customer Intelligence Practice at SAS South Africa and has been involved with business transformation and customer experience initiatives at many large customers in Financial Services and other industries. He is passionate about bridging the gap between IT, Business and Customer Experience Stakeholders, and applying digital technologies in meaningful and relevant ways that meets real-world requirements and helps brands develop better relationships and business outcomes with their customers.


17h30 - 18h00
Welcome & Registration
18h00 - 18h10Retail Industry View : Analytics & the Modern Retailer - Andrew Fowkes
18h10 - 18h20

A New Look at Demand Planning - Antonio Calvo 

The Impact of Machine Learning on Demand Planning Precision. The traditional approach to product demand forecasting struggles to capture many of today’s complex market dynamics and is plagued with bias, human error, waste and inefficiency. Fortunately, advanced analytics and intelligent automation are laying the foundation for a powerful new model that can improve demand planning processes and increase forecast accuracy, leading to significant cost savings for consumer goods organizations.

18h20 - 18h30

Personalised Retail Experiences: Realtime and Relevant - James Mac Donald

The demands on retailers has never been greater. Customers expect more, and place a premium on the experience they receive no matter what the channel they engage on. Hear how SAS CI is "Helping Retailers differentiate”

18h30 - 18h45

Customer Video


18h45 - 20h30Cocktails & Networking

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