The ABCs of Customer Data Platforms (CDP)
October 12th, 20th and 27th, 2022
A Customer Data Platform (CDP) is one of the more talked about solutions in recent years. It holds the promise of achieving and leveraging the coveted single view of the customers for B2C and B2B marketers alike. However, many questions remain: What is it (and is not)? How does it fit into the rest of our MarTech stack? Is it the right path for our organization? If yes, how should we get started?
Register for our 3-part webinar series sharing CDP basics. In 20 minutes or less, each webinar provides a primer and insights to consider in your CDP journey.
Featured Webinars
The CDP Journey
Wednesday, October 12, 2022 | 11:00 am ET
- Definition and evolution of CDPs
- Right time to start
- Expected costs and returns
Speaker
Charlie Bunce
Customer Intelligence Strategist, SAS
CDP Considerations for Success
Thursday, October 20, 2022 | 11:00 am ET
- Identifying key capability areas – the ‘must haves’ and the ‘nice to haves’
- Assessing overlaps with existing technology
- Building a roadmap for success
Speaker
Charlie Bunce
Customer Intelligence Strategist, SAS
The End Game: CDP + Analytics and Attribution
Thursday, October 27, 2022| 11:00 am ET
- Best practice customer engagement: analytics and attribution
- Impact of your CDP strategy
- The CDP vision: advanced automation and execution
Speaker
Charlie Bunce
Customer Intelligence Strategist, SAS