The Marketing Confidence Quotient (MCQ) helps organizations identify their marketing resiliency and analytics capabilities across five competencies:
Strategy
Organization and structure
Technology
Process
Measurement
The MCQ will help you identify your marketing analytics strength and gaps so that you can create action plans for better customer engagement, trust and loyalty.
Along the way, you’ll get expert tips and receive scores showing where you stand and areas to improve. Also, see how you stack up against other organizations.
It’s time to reimagine marketing. Are you ready?
The future of customer experience starts here.
Discover how consumers, brands and technology will evolve through 2030.
About SAS
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.