Real-Time Retail: How Top Brands use Data & Analytics to Engage Customers and Drive Revenue
The retail and consumer goods industries have changed forever. Rapid disruption and constant change are the new reality. Analytics and artificial intelligence are key elements for modernizing customer engagement – offline, in person, throughout customer journeys and across channels in a profitable way.
Agility, speed to data and advanced automation are cornerstones of increasing personalization and trust. These technologies help optimize customer journeys and deliver real-time, relevant offers across all channels based on current and historical behavior.
By adopting a customer-centric mindset, brands can increase the value they offer to their customers, improving customer satisfaction, retention and ultimately revenue.
What attendees will learn:
- Top challenges facing retail marketers today in developing superior experiences to meet or exceed consumer expectations.
- How top brands are using data and analytics in new ways to engage customers in real time.
- What retailers must do in the year ahead with analytics and data to gain agility, achieve their metrics and beat the competition.