Real-Time Retail: How Top Brands use Data & Analytics to Engage Customers and Drive Revenue


Available On-Demand

The retail and consumer goods industries have changed forever. Rapid disruption and constant change are the new reality. Analytics and artificial intelligence are key elements for modernizing customer engagement – offline, in person, throughout customer journeys and across channels in a profitable way. 

Agility, speed to data and advanced automation are cornerstones of increasing personalization and trust. These technologies help optimize customer journeys and deliver real-time, relevant offers across all channels based on current and historical behavior.

By adopting a customer-centric mindset, brands can increase the value they offer to their customers, improving customer satisfaction, retention and ultimately revenue.

What attendees will learn:

  • Top challenges facing retail marketers today in developing superior experiences to meet or exceed consumer expectations.
  • How top brands are using data and analytics in new ways to engage customers in real time.
  • What retailers must do in the year ahead with analytics and data to gain agility, achieve their metrics and beat the competition.

Have a SAS profile? To complete this form automatically Sign In


All personal information will be handled in accordance with the SAS Privacy Statement.

  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

Meet our experts

Antonio Grasso

Digital Business Innovation SRL

Andrew Fowkes

Head of Retail Centre of Excellence