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Unlock AI Innovation with SAS, Red Hat & HPE

Friday, 27 June 2025 | 9:00 AM – 2:00 PM
Swissôtel The Stamford

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Harness the Full Potential of AI across Hybrid Cloud with SAS Viya, Red Hat OpenShift, and HPE

AI is the key to staying ahead in today’s competitive landscape. But how can you scale AI efficiently with a platform that delivers flexibility, scalability, and control across hybrid environments, while managing costs and ensuring security? 

Join us at the Unlock AI Innovation with SAS, Red Hat and HPE to explore how SAS Viya and Red Hat OpenShift on HPE’s scalable infrastructure empower businesses to rapidly build, deploy, and scale AI and analytics workloads — while ensuring enterprise-grade security and governance on-premise, public, private, and hybrid cloud environments together.

Why Attend?

  • Optimize AI & Analytics – Learn how SAS Viya and Red Hat OpenShift simplify model development, training, deployment, and monitoring across environments. 
  • Secure & Governed AI at Scale – Explore robust security and compliance features across Red Hat and SAS platforms on HPE infrastructure. 
  • Maximize Hybrid Cloud Potential – Empower consistent AI workloads across on-premise, public, private, and hybrid cloud deployments. 
  • Future-Proof Your AI Strategy – Stay ahead with open innovation and next-gen AI solutions. 
  • Co-engineered infrastructure solution – Discover real-world success stories and a proven, co-engineered solution from SAS, Red Hat, and HPE—helping organizations scale AI and modernize analytics with high-performance infrastructure across hybrid cloud and on-premise environments. 
  • Commercial Flexibility – Offers customer choices with self-managed deployment or pay-as-you-go managed services with HPE GreenLake Flex Solution. 

Agenda

Hour 1: Unified Session for All Attendees

Welcome & Introduction (10 minutes)

  • Setting the scene: key challenges in bank marketing today.
  • Objectives of the session and how SAS CI360 with Digital Alchemy’s Banking Accelerator addresses them.

The Future of Bank Marketing (15 minutes)

  • Moving from product- and service-led to truly customer-centric banking.
  • Delivering seamless, real-time engagement across digital and physical channels.
  • The role of AI-driven automation in transforming customer journeys.
  • Unlocking customer behavior insights with journey analytics.

Seamless Customer Experience (15 minutes)

  • Building trust and loyalty through data-driven customer experience management.
  • Advanced segmentation and modeling for precision marketing.
  • Customer portfolio management as a driver of sustainable value.

Data-Centric Transformation (20 minutes)

  • Customer Data Platforms (CDPs): breaking silos, enabling speed, and simplifying execution.
  • Operationising cloud and on premise data in line with regulatory compliance.
  • Analytical tools for real-time personalization at scale.

Hour 2: Breakout Sessions

Track 1: For Marketers

Hands-On with Campaign Management (30 minutes)

  • Live demo: Designing and executing real-time personalised campaigns.
  • Deep dive into the Banking Accelerator powered by SAS® CI360.

Personalization at Scale (30 minutes)

  • Leveraging optimization and analytics to improve segmentation.
  • Real-world case studies: automated, event-triggered campaigns that drive engagement and loyalty.

Track 2: For Data Analysts

Centralized Data for Smarter Insights (30 minutes)

  • Aggregating cross-channel data to create a single customer view.
  • Deep dive into the Banking Accelerator powered by SAS® CI360.

Advanced Analytics for Decision-Making (30 minutes)

  • Applying propensity models and customer flags to drive targeted campaigns.
  • Harnessing AI for sharper insights and improved data intelligence.


Closing Session (Optional, 10 minutes)

  • Q&A with experts from SAS and Digital Alchemy.
  • Next steps: How SAS CI360 and the Banking Accelerator can help transform your bank’s marketing approach.



This event is no longer available for registration.

 
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In collaboration with:

Red Hat
HPE
TechData
CTC

About Us

SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®. 

Contact Us

Do you have any questions or suggestions?
Please reach out to Charmaine Choo

Visit SAS Software for more information