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Customer Story

Transforming Data into
Trust and Innovation

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Ascend Money, the force behind TrueMoney, empowers over 35 million customers across Southeast Asia with accessible financial services—from payments to credit and investments.

As their business scaled, managing vast customer data became vital. With SAS, Ascend Money built a smart data inventory system that boosts data visibility, strengthens governance, and accelerates decision-making.

More customer insights coming your way

We’ll be releasing two more customer videos in November and December! Watch all three videos to stand a chance to win an iPad*. Keep an eye out for upcoming videos! The winners will be notified in December for prize collection. 

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*Terms and Conditions

  1. This promotion is open from 18 Oct to 15 Dec 2025 inclusive.
  2. Employees and directors of SAS, its subsidiaries and affiliates, promotion agencies, and hardware and software vendors are not eligible
  3. How to enter: Pls fill up your details to watch the entire video. By entering, entrants also represent that they are eligible to enter the promotion and win the prize under their organisations’ or government agency’s code of conduct. A total of one (1) Apple iPad (A16) 11 Wi-Fi will be given away per country in SG, TH, MY, PH, VN and ID. No cash alternative will be given for the prize. SAS reserves the right to vary the prize.
  4. PERSONAL INFORMATION: By entering this prize draw you agree to SAS using your personal information provided by you for marketing and promotional purposes in accordance with SAS’ Privacy Policy. The random draw will take place on 16 Dec 2025 (exact time may vary slightly). The entrant whose entry is drawn will be deemed the winner. The winner will be contacted by phone and email on 17 Dec 2025. Should the prize be unclaimed, or the winner be non-contactable, the winner may claim the prize within thirty (30) days after the draw before a redraw is held. If prize is unclaimed after 30 days, a redraw will be held on the 19 Jan 2026. The winner of the redraw will be notified by email and phone, within 7 days of redraw.
  5. The organiser reserves the right to change the terms and conditions of this contest.

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