Transform Banking Marketing with SAS CI360 Banking Accelerator

Event Summary: The Next Generation of Bank Marketing

The banking industry is entering a new era of marketing—one where traditional campaigns are no longer enough to drive engagement, trust, and loyalty. With rising customer expectations, the explosion of digital channels, and the power of AI-driven personalization, banks must rethink how they connect with customers at every stage of the journey.

This exclusive event brings together senior leaders, marketers, and innovators to explore the future of bank marketing. Attendees will discover how next-generation strategies—powered by data, technology, and creativity—are reshaping the financial services landscape. From hyper-personalisation and real-time engagement to AI-driven customer journeys, loyalty programs, and ethical data use, the session will highlight practical approaches banks can take to stay ahead of disruption.

Key Themes:

• Personalisation at Scale: Using data and AI to deliver one-to-one experiences that matter.
• Omnichannel Engagement: Creating seamless customer interactions across physical and digital touchpoints.
• Data Security and Compliance: Balancing innovation with transparency, security, and regulatory requirements and operationalising customer data without moving it.
• New Loyalty Models: Moving beyond points and discounts to emotional loyalty, lifestyle engagement, and value-driven programs.
• Agentic AI & Automation: Leveraging intelligent agents to transform service, marketing, and retention strategies.

Tackling the Challenge

Delivering these capabilities can be expensive and complex, with many banks struggling to turn vision into reality. That’s where SAS CI360 comes in: its advanced marketing and analytics platform provides the precision, scalability, and flexibility needed to execute next-generation strategies. Combined with Digital Alchemy’s Banking Accelerator, banks can achieve these business benefits quickly, cost-effectively, and in a de-risked way—ensuring rapid time-to-value without the pitfalls of lengthy, high-risk projects.

Why Attend?

Participants will leave with fresh perspectives, actionable frameworks, and case studies on how banks are reimagining marketing to drive sustainable growth. It’s not just about the future of marketing—it’s about the future of customer relationships in banking.

Speakers

In collaboration with: