Beyond Price Walking

Achieve fairer pricing and prepare for the era of customer-centric insurance.

About this eBook

In recent years, the UK insurance industry and its regulators have been making concerted efforts to become more customer centric.

From the perspective of the FCA, a key motivation is to improve outcomes for customers—especially the most vulnerable—by pushing insurers to make their pricing processes fairer and more transparent.

In this eBook, we’ll show how:

  • Addressing price walking can be a starting point for a broader transformation.
  • Getting ahead of regulatory requirements with a more proactive approach to customer-centric pricing can create competitive advantage—shifting customers’ primary decision-making criteria away from cost and towards quality of service, relevancy of products and level of cover.