SAS Live will provide a practical, innovative guide to uncovering the full value of data across your enterprise. The event is designed for business leaders to gain real insight on how to utilise world class analytics, coupled with Hadoop technology, for real time view of operations and customers. Our aim is to ensure you see how collaboration across business functions and IT can ensure you remain innovative and ahead of competition.

Why attend this event?

Whatever industry you are in being able to better understand your data, and to use it to drive better business outcomes is an absolute need. Being able to unlock the opportunity in data and analytics is balanced against overcoming certain challenges; some old, some new and none of them insurmountable. At SAS Live we will explore these opportunities and challenges and hear from businesses that delivered insight and innovation into their organisations today.

Advancements in modern technology mean that it is now commercially and technically viable to use data and analytics in ways that were not possible before. This increases the need to find and develop the right skills within your business and to collaborate across departments and functions to achieve the right outcomes. The time is now, organisations are doing this today! See how organisations like Shop Direct and HSBC have been able to marry the power of analytics and Hadoop to create richer, more detailed personalisations and a better customer experience.

Why do I need to do this now?

Understand where you are on your own analytics journey, what challenges you will have to overcome to allow you to address current business questions and remain competitive. Understand how by taking the right approach today you can create a new analytical capability that will serve the needs of different business areas tomorrow and in the future. Balance the appeal of open-source technologies with the need for robust and reliable business processes and execution.


Are you confident you can realise and exceed your business goals in the next 12 months with the information in your business today?

Do you believe in your data and is it providing forward looking insight or backward looking analysis?

Have you got the skills required already or are you aware you will need more?

Do you know how to collaborate across business and IT to maximise the opportunity in your own, as well as external data?

Thursday 12 November

08:30 - 14:00

Intercontinental, Park Lane
One Hamilton Place
Park Lane, London W1J 7QY


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This event is complimentary.


Contact Sarah Field

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Notice Concerning Training, Education, Food, Refreshments or Other Gifts Provided by SAS
At this event SAS will provide you items that may be subject to gift rules applicable for your organization. We respect these rules and encourage you to clear your receipt of these items with your organization. If you prefer, you may pay fair market value and receive a receipt for the items at