Generating customer insights is key to ensuring all opportunities for interaction are as impactful as possible. However if your view of the customer is not accurate or incomplete your interactions can become anything but impactful.
From a customer centricity perspective, high quality customer data should be the key foundational building block which enables you to drive better customer insights and ensure all interactions with your customers are as valuable and productive as they can possibly be.
SAS Data Quality Desktop provides an industry-leading approach to data profiling, data cleansing and data enrichment making it simple for business users to ensure the quality of their internal data.
This 90 minute workshop is facilitated by an experienced SAS Data Quality expert and the agenda includes:
- SAS Data Quality overview
- Step by step guided demo experience (covering key areas of Data Quality Desktop)
- Opportunity to get your questions answered by a SAS Data Quality expert
Complimentary with light refreshments provided