The SAS Data and Customer
Experience Forum 2017

How analytics is powering today's hyper-personalised customer journeys

27th June 2017 | The Ham Yard Hotel, London

We know many organisations say they value their customers, but actions need to speak louder than words. In a world of almost infinite customer journeys, are you delivering exceptional understanding and relevancy at every touchpoint? Are you delighting and engaging your hyper-connected customers, and keeping a step ahead of your competition?

Join us and your peers at The SAS Data & Customer Experience Forum 2017 on 27 June to hear industry leaders from Scottish Power, Permanent TSB, Sky, AIB, Shop Direct and many more talk about their routes to success.

You’ll have access to all the insights you need to:

  • Organise and manage your data in the face of the latest regulations, like GDPR
  • Deliver a step-change in customer experience and response throughout your customer journeys
  • Harness the power of digital and data to create hyper-personalised customer experiences
  • Move beyond click attribution and build significantly better measures for marketing effectiveness
  • Drive the organisational and culture change required to drive a successful customer experience strategy

During the event join in discussions via roundtables with industry peers across industries to share ideas, approaches and best practices.

With Forrester calling 2017 the year of the insight revolution, now is the time to redefine your customer strategy. This is one event that you cannot afford to miss!


Peter Swan
Head of Customer Contact and Data Modelling, AIB Bank

Tony Mooney
Director, Woodstock Moon (Formerly Director at Sky and Experian)

Gail Miller
Head of Data, Scottish Power

Orla Fitzpatrick
Head of Customer Analytics, Value Management and Reporting, Permanent TSB

Who should attend?

This Forum is designed for senior managers in business across the customer experience value chain, who are responsible for the following areas: Marketing – Data – Customer Experience – Customer Insight – Digital – E-commerce.

There is no delegate charge for attending this event

Ham Yard Hotel
1 Ham Yard

Registration is now closed