On-Demand Webinar

Privacy + Trust: The New Measures of CX

Want to achieve a competitive edge? Learn why being customer-centric also means being privacy-obsessed.

About the webinar

According to our global research study, Experience 2030, 73% of consumers are concerned with how brands use their personal data.

At first glance, this might seem like a risk mitigation and data compliance issue. But data privacy is much more than that. It’s a competitive differentiator and critical aspect of the customer experience (CX).

Brands need to establish a data privacy strategy and culture that aligns with business goals, fosters consumer trust and, ultimately, creates an exceptional CX.

Join us for this session as we discuss:

  • How to align privacy metrics with overall CX objectives.
  • How to measure the contribution of privacy to brand trust.
  • Data and analytics capabilities that promote privacy and transparency.

Have a SAS profile? To complete this form automatically Sign In


All personal information will be handled in accordance with the SAS Privacy Statement.

  Yes, I would like to receive occasional emails from SAS Institute Inc., its affiliates, and third parties whom SAS has a business relationship with about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

About the Experts

Wilson Raj
Principal Product Marketing Manager, SAS

Suneel Grover
Advisory Presales Solutions Architect, SAS