On-Demand Webinar

Loyalty Programs are Out. Loyalty Brands are In.

Learn how brands can turn moments of truth into long-term customer loyalty.

About the webinar

Consider this: According to Experience 2030, 41% of brands reported that VIP programs, incentives or surprises are likely to drive consumer loyalty. Yet only 19% of consumers agree.

Clearly, there is a disconnect between what brands deliver and what consumers desire.

That’s why brands that succeed in the coming decade will be the ones that transform into loyalty companies.

This means that marketing leaders must go past myopic thinking about rewards programs and promotions. They must adopt longer-term strategies – ones that focus on deep, holistic customer understanding that fuels personalized engagement and valued recognition.

In other words, building a brand that’s synonymous with exceptional customer experiences.

We will discuss:

  • Why loyalty begins before a customer becomes your customer.
  • Why analytics is key to helping you better understand and engage with customers – no matter where they are in the journey.
  • Specific tactics and technologies brands can use to drive brand loyalty.

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About the Expert

Wilson Raj
Global Director of Customer Intelligence, SAS