VP, Client Acquisition, Engagement and Loyalty,
Sun Life Canada
As Vice-President (VP), Client Acquisition, Engagement and Loyalty for the Client Experience Office (CXO), Véronique provides strategic direction and oversight to drive Client Acquisition, build Client loyalty, and evolve Client Connect, our Digital Client engagement program. Veronique role also includes the development of Sun Life Canada digital coach, Ella and our Direct-to-Client platform, Sun Life GO. Previously, Véronique was VP Finance and Sponsored Markets, leading finance, risk, operations and business development of sponsored markets.
Prior to joining Sun Life in 2014, Véronique was an Associate Principal at McKinsey & Company. Her 12 years of experience in management consulting, primarily with the North American financial sector, provided her with a wealth of knowledge and broad expertise.
Véronique is a Chartered Financial Analyst (CFA) and has a Bachelor in Business Administration from the Université de Sherbrooke with part of her program completed across Mexico, Spain and India.