On Demand Webinar

Mastering Decisioning to Stay in the CX Game

About the webinar

Data, deployment and decisioning. Gartner calls it, “continuous intelligence.” And our own Futurum research calls it “extreme agility and automation.” 

Any way you slice it, delivering on brand promises requires a level of speed, scale and intelligence in customer experience (CX) technology that many organizations don’t possess.

Expanding and converging customer touchpoints. An explosion in data. And every day, more and more operational and customer decisions. All these factors, and more, mean that analytics-driven decisioning is a must-have for successful CX. 

Join this webinar to learn why brands that succeed in the coming decade will be the ones that rethink their approach to technology and consumers. 

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About the Experts


Philippe Darvasi
Customer Intelligence Solution Specialist,
SAS

With a background in engineering and communication, Philippe is fascinated by the intersection of data and people. As the Customer Intelligence Solutions Architect for SAS Canada, he helps companies optimize customer relationships via actionable analytics. Philippe specializes in applying insights from advanced analytic techniques to produce concrete interactions with clients. In essence, he develops the best combination of technology and solutions to foster growth, and expand a loyal customer base.


Mike Blanchard
Head of Global Customer Intelligence,
SAS

Mike is a member of the Senior Leadership team at SAS, the industry giant in Business Analytics and AI. Today Mike is responsible for the Customer Intelligence Line of Business, a product set spanning Customer Experience, Customer Analytics, Omnichannel Marketing, Digital Intelligence, Ad-serving and Real-time Decisioning. Revenues from this Line of Business across Software and Services represent >$250m annually across over 700 enterprise customers worldwide. Mike interfaces directly with SAS Executive Leadership Board on the strategy and progress of this core company growth initiative and externally advises its largest clients in making optimal investments in Analytical CRM to deliver revenue and profit.

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