On Demand Webinar

Make Better Decisions With Analytically Driven Marketing

About the webinar

In a world of market saturation, customer experience is the key differentiator between brands. Traditional rules-based marketing decisions limit the personalization that can be presented. This approach results in underwhelming engagement and customers that are left wondering if perhaps there’s a better experience to be found elsewhere. 

To meet and exceed customer expectations, it is vital to be relevant and engage with each potential customer on their personalized terms within their individual journey.   As a result, traditional marketing approaches leads to a problem of scalability. 

To be able to massively scale to individual customer interactions and insight, advanced analytics and artificial intelligence are needed to deliver truly targeted 1-to-1 level personalized messaging that is both timely and relevant to customer engagement. 

This webinar will look at effective methods to automate and accelerate personalized marketing campaigns across your brand.

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About the Experts

Philippe Darvasi
Customer Intelligence Solution Specialist,

With a background in engineering and communication, Philippe is fascinated by the intersection of data and people. As the Customer Intelligence Solutions Architect for SAS Canada, he helps companies optimize customer relationships via actionable analytics. Philippe specializes in applying insights from advanced analytic techniques to produce concrete interactions with clients. In essence, he develops the best combination of technology and solutions to foster growth, and expand a loyal customer base.

Danielle Maughn
Iris WorldWide