Reimagine marketing and the future
of customer experience
Learn what Canadian brands and consumers are saying about customer experience and how SAS can help you reimagine marketing.
____% of Canadian brands say the future of customer experience (CX) involves real-time data collection and analysis to proactively meet or exceed their customer requirements.
79%
Yes that’s right, a large amount of brands are planning to use real-time data collection and analysis to improve their customer experience. See the Experience 2030 Research Report for more insights.
35%
Hmmm...not quite.
60%
Try again!
While only 50% of Canadian consumers say three or fewer brands provide a high level of customer satisfaction, ___% of banking, finance and insurance brands feel they provide the highest level of satisfaction to drive loyalty to a majority of their customers. See the Experience 2030 Research Report for more insights.
88%
Yes that’s right. This is a large difference in what Canadian consumers are saying. Banking, insurance and finance industry will need to find ways to close the gap.
65%
Hmmm...not quite.
31%
Try again!
How does SAS help banks to drive superior Customer Experience?
A. Build a complete and Unified Customer Profile
Yes! SAS provides a true digital picture, linking together Customer’s online and off line data, enabling real-time data updates and activation and ability to enrich the data with analytics and AI at virtually every point in the process. Choose another option to see what else you can do with SAS.
B. Provide a Personalized, Multichannel Customer Experience
Yes. SAS enables you to deliver relevant, satisfying offers to customers whenever and wherever they want them – via the web, email, direct mail, mobile and social apps, etc. Choose another option to see what else you can do with SAS.
C. Transform Better Insights Into Better Marketing Performance
With SAS, you can! But it’s not the only thing we can do to support the customer experience. Embedded AI and machine learning techniques provide deeper insights into customers and segments, and these insights go back into your retention, cross-sell/up-sell and response models so they get smarter and better over time. Choose another option to see what else you can do with SAS.
D. Help spend Marketing Dollars More Effectively
Yes. With SAS, you can assign and manage workflows to track attribution and marketing mix modeling to guide your decision making and budgets. But there’s a lot more you can do, select another answer to see! Choose another option to see what else you can do with SAS.
E. All of the above
That’s right! SAS supports the full customer journey. Learn more here
Reimagine marketing with SAS
SAS Customer Intelligence 360 delivers purpose-built, intelligent marketing for today's modern enterprises. SAS moves brands from data, to insight, to action with rich functionality for adaptive planning, journey activation and real-time decisioning.
Ahmad Gauhar, Enterprise Account Executive, TD Bank, SAS
The SAS® Marketing Journey
Manage Data
Seamlessly enhance and extend customer data activation beyond a traditional customer data platform.
Plan
Accelerate, automate and streamline marketing planning activities for optimal accountability.
Activate
Create personalized customer journeys that boost response rates and generate profitable leads.
Embed Analytics
Act faster with out-of-the-box insights driven by advanced AI and machine learning.
Extend Impact
Deliver a broader brand experience through other functions, suppliers, vendors or stakeholders.
