How SAS® Delivers Customer Journey Activation
Infuse analytics throughout customer journey creation, coordination and delivery processes. The result is intelligent marketing that grabs your customer's attention.
Comprehensive, omnichannel customer engagement suite
Built from the ground up with integration factored in, SAS solutions provide rich functionality for inbound and outbound campaign design, powered by a real-time decision engine and best-in-class customer analytics and AI capabilities.
Modular, flexible deployment options
Construct workflows, campaigns and journeys across channels with a single, intuitive interface that is both flexible and secure – and integrates easily with external systems. Our solution grows with you as your organization matures – from simple outbound campaigns to real-time behavioral personalization.
Embedded AI support for optimized testing & recommendations
Extensive out-of-the-box performance insights and AI-driven attribution maximize your marketing investment. Uncover cross-sell and upsell opportunities using techniques like automated segment discovery. Minimize costs and lower your risk by embedding AI in email creation, testing and deliverability management.
Recommended Solutions for Customer Journey Activation
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.
- SAS® 360 MatchTake control of your advertising using analytics to quickly update your digital advertising ecosystem.
- SAS® Intelligent DecisioningEnable analytically driven real-time interactions, and automate operational business decisions at scale.