About the Episode

In these unprecedented times, customer behavior has changed; restrictions on off-line points-of-sale and ongoing stay at home orders have resulted in limited traffic in purchases, thus driving the demand to online channels. As a result, our customer profiles are also changing, models that previously predicted and forecasted consumer behavior are no longer accurate.

As the customer is the center of your universe, the decisions you make around each one at every stage of their journey with you dictate the quality of their experience with your brand. At SAS, we have helped thousands of organizations such as yours succeed, by helping them make the best decisions at every stage of every customer relationship. We provide this through a comprehensive, unified, organically developed customer engagement and decisioning platform which lets you manage all aspects of the customer engagement.