8:45-9:20

Registration & Welcome Coffee

Welcome

Elpida Kallia | Marketing Manager, SAS Greece, Cyprus, Bulgaria

Key Marketing Trends & Developments in 2015

Markos Fragoulopoulos | President, Hellenic Institute of Marketing, Deputy General Manager, Sales & Marketing Director Interamerican

Value-driven marketing with a true contextual omni-channel communication:

The SAS Customer Decision Hub for Marketers

 Ioannis Stavridis | Senior Business Solutions Manager, SAS Center of Excellence, Integrated Marketing Management

Live Role Play Demo - financial services, telecommunications, retail industries.

Vaia Tziagka | Customer Intelligence Domain Expert, SAS Greece, Cyprus, Bulgaria

Ioannis Stavridis | Senior Business Solutions Manager, SAS CoE ΙΜΜ

Coffee Break

• Banking - Energy
  "From customer analytics in Banking to Integrated Marketing Management in Oil & Gas industry"
  Athina Kanioura | Managing Director, Accenture Analytics
• Telecommunication - Telenor Norway
  "Increased sales and profitability through 1:1 sales, Automated Sales Tips (AST) project"
  Jens Mosbergvik | Project Manager Automated Sales Tips, Telenor Norway
• Insurance Industry - CPP , Vienna Insurance Group Case Study
  "Customer Intelligence in CPP"
  Igor Rolínek | Head of Marketing and Public Relations Division – CPP, Vienna Insurance Group
• Visualization: Get on the fly insight of your marketing activities – Live Demo
  Konstantinos Mpahas | Project Manager, SAS Greece, Cyprus, Bulgaria

Q&A/Open discussion – Grasp insight from the experts

Ioannis Tsiliras | OTE Consumer CRM & Channel Management Director

Athina Kanioura | Accenture

Ioannis Stavridis | SAS Center of Excellence, Integrated Marketing Management

Light Lunch

One-to-One meetings with SAS experts and SAS customers*

*Participants should have requested the meeting at the registration process