The Modern-Day Boardroom Conversation: The Evolving Nature of Trust
Learn why it’s essential to treat data privacy as not only a key aspect of the customer experience – but a competitive differentiator.
About the webinar
C-suite conversations about data privacy have evolved.
It’s no longer a nuisance topic about mitigating legal and reputational risk. Instead, the conversation has turned to elevating trust and privacy as a customer experience (CX) advantage.
Clearly, these are discussions worth having. Our global research study, Experience 2030, found that only 54% of consumers believe brands can be trusted to keep their data private.
Join us for the first in a four-part series about the strategic role of privacy and trust in CX.
- How C-level executives can earn trust by balancing privacy and personalization.
- How brands can increase transparency while still enabling vast data collection.
- What to do in the event of a data breach or mishandling of personal data.
- How even the most untrusted industries can earn the trust of skeptical consumers.