On-Demand Webinar

Automotive marketing in a fast-changing environment
Shape the future of customer experience in automotive

Episode 1: Facing the new marketing complexity - Plan and control the marketing ecosystem

About the webinar

The automotive industry is undergoing massive changes – new technologies are questioning the traditional motors which were around for decades, the manufacturing process has to be reinvented, new competitors are disrupting established players to the customers and as if this would not be enough the COVID crisis has created additional turmoil!

In these uncertain times, it is imperative to rely on strong partners to face the challenges of the upcoming years. The new marketing ecosystem, new distribution networks and the continuous customer engagement are here to stay – and we can help you tackling this challenge. Hear from Batten & Company, a leading strategic sales & marketing consultancy and SAS, a leading marketing technology provider about best practices and solutions which will help you shaping the future of customer experience in automotive.


  • Dr. Christian von Thaden, CEO, Batten & Company
    • New challenges in the diverse marketing ecosystem for automotive companies
    • How does the model look like?
    • Do’s and don’ts and need for an operating system
  • Manuel Tönz, Customer Experience Advisor, SAS
    • Planning and collaboration within one tool
    • Measuring of KPIs including usage of channels, success of campaigns, attribution etc.

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About the Experts

Dr. Christian von Thaden
CEO, Batten & Company

Dr. Christian von Thaden is Partner & CEO at Batten & Company and focuses on projects in the areas of digital transformation, strategic marketing, CRM, marketing automation and e-commerce. Since joining Batten & Company in 2004, he has worked for large and medium-sized companies in various industries, especially automotive, financial services and retail. Dr. Christian von Thaden studied economics with a focus on marketing, monetary economics and business informatics at the Ruhr University of Bochum. He then completed his doctorate at the Catholic University of Eichstätt-Ingolstadt at the Chair of Marketing (Prof. Büschken).

Manuel Tönz
Customer Experience Advisor, SAS

Manuel is a recognized technology tactician with over 15 years’ experience in the evolution to customer centric delivery models in various industries including leadership as a program director in several large CX software implementations. With a pragmatic approach and entrepreneurial spirit, he has broad international experience in the US, UK, Europe, and Asia Pacific. Manuel has a Bachelor in Economics from the University in Eisenstadt, Austria and is a Federal Certified IT Specialist in Switzerland. At SAS Manuel is a leader for the Customer Intelligence propositions and is fully focussed on helping our customers optimise their customer experience, driving profitable and outcomes.