Breaking through common barriers to digital marketing success (Part II) | SAS

On-Demand Webinar

Breaking through common barriers to digital marketing success (Part II)

Join us for part two of our two-part webinar series with partner Iris Concise to learn how to proactively address data readiness challenges that can impede marketing performance.

In partnership with:  

About the webinar

Marketers have a mandate to deliver more personalized digital experiences to improve customer engagement and conversion rates.

However, effective personalization requires a strategic marketing approach and a deep understanding of your customer data.

In part one, we discussed how to prepare your data prior to embarking on any digital marketing initiative.

In part two, we’ll take a closer look at that data as the fuel that powers personalized marketing and tailored customer experiences.

Why attend?

  • Better understand how to achieve data and organizational readiness.
  • Develop strategies to unlock the value of data for your business.

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About the Experts


Rob Bousaleh, Vice President of Marketing Technology & Operations, Iris Concise

Rob has more than 20 years' experience in leading marketing technology ecosystems and road maps. He has deep experience in loyalty, business innovations and predictive modeling focused on 1-to-1 personalization. Rob's clients include organizations such as Ahold and CVS, Caesars Palace, Cox Communications and Rite Aid. He also successfully founded a geo-focused business to drive consumer traffic into stores. Rob holds a BSBA in MIS and an MS in leadership and project management from Northeastern University. 


Miguel Leon, Senior Director of SAS Solutions Consulting and Services, Iris Concise

Miguel is an innovative solution professional with more than 20 years of experience helping large global enterprises solve data integration and management problems. He also has experience in leading successful BI delivery teams. As an expert in gathering, analyzing and defining business and technical requirements, he has enjoyed great success designing and implementing solutions that address business needs and reduce overall IT cost.


Danielle Maughn, Director, SAS Solutions Consulting and Services, Iris Concise

Danielle serves as a trusted adviser with clients across industry verticals in the marketing and technology space. Prior to joining Iris Concise, she was a Solution Architect in the Global Customer Intelligence Practice at SAS, designing solutions enabling companies to manage customer engagement in a personalized and profitable manner. Danielle has more than 15 years of experience working with clients across industries. She earned a Bachelor of Liberal Arts with a concentration in biology from Harvard University.

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