SAS | The Power to Know
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White Paper

Digital Big Data Feed for SAS® Adaptive Customer Experience

Providing significant value above and beyond traditional Web analytics data

About this paper

Feed highly granular, individual-level online data directly into the big data application of your choice, including Teradata, Kognitio, Pivotal, Oracle, Netezza, Hadoop or Aster Data. The digital data captured by SAS is used to provide insight into the digital customer experience and is:

  • Flexible. Available in structured or un-structured format.
  • Fast. Five-minute, hourly or 24-hour feeds available.
  • Easy to deploy. Simple deployment via a single line of code, with no tagging.
  • Multichannel. Captured from websites, mobile apps, streaming and social media.
  • Individual-level. No aggregated or trending data.
  • Complete. All highly granular data – not just what you’ve tagged for – is fed directly to you.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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