Contents
About
Title Page
What’s New in SAS Data Surveyor for Clickstream Data 2.2
About This Book
Introduction to SAS Data Surveyor for Clickstream Data
About SAS Data Surveyor for Clickstream Data
What is SAS Data Surveyor for Clickstream Data?
Prerequisites
Upgrade Considerations
How to Get Help for SAS Data Surveyor for Clickstream Data
Components
SAS Page Tag Components
Clickstream Jobs
Clickstream Transformations
Application Server Software
Preparing a Data Source
Data Source Preparation
Data Sources
Recommended Data Source
Preparing Standard Web Log Data
Overview of Preparing Standard Web Log Data
Best Practices for Preparing Standard Web Log Data
Preparing SAS Page Tag Data
Preparing SAS Page Tag Data
Best Practices for Page Tagging Implementation
Preparing the Clickstream Collection Server
Inserting SAS Page Tag Code
Inserting a Minimal SAS Page Tag
Inserting a Full SAS Page Tag
Customizing a Full SAS Page Tag
Configuring SAS Real-Time Decision Manager Integration
Processing Data with Clickstream Jobs
Best Practices for Clickstream Jobs
Best Practices for Clickstream Jobs
Choosing a Starting Tutorial or Template Job
Overview
Choosing a Starting Tutorial or Template Job
Copying the Folder Structure of a Clickstream Job
Getting Started by Working with Tutorial Jobs
Overview of Tutorial Jobs
About the Standard Web Log Tutorial Job
Stages in the Standard Web Log Tutorial Job
Running the Standard Web Log Tutorial Job
Running the SAS Page-Tag Tutorial Job
Using Template Jobs
About Template Jobs
Best Practices for Standard Template Jobs
Stages in Template Jobs
Running a Basic Template Job
About the Customer Intelligence Template Jobs
Collecting Campaign Information in a Customer Intelligence Job
Performing Clickstream Tasks
Performing Common Tasks
Common Clickstream Tasks
Selecting Files to Process
Using Character Decoding Options to Process Multi-Byte Data
Filtering Unwanted Data
Extracting Data from Clickstream Parameters
Tracking Internal Searches
Tracking Internal and External Referrers
Managing Non-Human Visitor Detection
Processing Campaign Data
Propagating Columns in Jobs that use the Loop Transformation
Performing Page Tagging Tasks
Configuring Link Tracking in Tagged Pages
Integrating SAS Real-Time Decision Manager
Clickstream Transformations
Log Transformation
About the Clickstream Log Transformation
Specifying the Path to the Log
Maintaining Log Types
Managing User Columns
Specifying Log Options
Parse Transformation
About the Clickstream Parse Transformation
Best Practices for the Clickstream Parse Transformation
Identifying Incoming Columns
Maintaining User Columns
Applying Clickstream Parse Rules
Managing the Visitor ID
Managing Output Table Columns
Specifying Parse Options
Sessionize Transformation
About the Clickstream Sessionize Transformation
Best Practices for the Clickstream Sessionize Transformation
Visitor ID Completion
Spanning Web Logs
Specifying Options for the Sessionize Transformation
Specialized Transformations
About the Specialized Transformations
Directory Contents Transformation
Clickstream Setup Transformation
Clickstream Create Detail Transformation
Clickstream Create Groups Transformation
Appendixes
SAS Page Tag Predefined Data Elements Reference
Clickstream Standard Columns Reference
Server Software Reference
Product
Release
SAS Data Surveyor for Clickstream Data Mid-Tier
2.2
SAS Data Surveyor for Clickstream Data Plug-ins
2.2
Type
Usage and Reference
Copyright Date
February 2011
Last Updated
07Jan2011