About this paper
Digital transformation is here, and businesses are feeling it. No matter what stage of transformation a company is in, marketing is aware of the shift in its industry, customer expectations and employee perspectives. To navigate change and maintain a competitive edge, organizations will need to evolve or risk being left behind. This new resource from Futurum’s Founding Partner and Principal Analyst Daniel Newman can help.
Inside, you’ll see:
- How digital transformation is changing marketing and customer experience throughout industries, including banking, retail and telecommunications.
- The importance of data in digital intelligence.
- Strategic ways to build your digital intelligence platform.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.