How SAS® Delivers Marketing Data Management
Move beyond a traditional customer data platform with our hybrid architecture.
A true digital picture
- Understand digital activity by tracking and synchronizing customer behavior across devices and digital touch points.
- Get unparalleled access to customer data – including joining known and unknown digital interactions across the organization – to support insight, marketing analytics, personalization and customer decisioning.
Powerful analytics, easy access, real-time activation
- Detect digital events in real time and apply sophisticated analytics on the spot.
- Enable business users to collect and structure data for real-time analysis.
- Incorporate relevant customer behavioral data for real-time personalization that improves customer satisfaction and increases business acumen.
Data activation across the customer journey
- Extend customer experience management beyond the marketing department.
- Provide areas like service, fraud, risk, credit and merchandising with the same unified customer profile and insights.
- Lay the foundation for interaction consistency and a great customer experience using analytically driven customer insights and automated journey shaping tasks.