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For the 11th consecutive year

SAS is a Leader in the 2017 Gartner Magic Quadrant for Multichannel Campaign Management*

 


Magic Quadrant Multichannel Campaign Management 2017

"Customer experience" is more than marketing buzz – it's often the differentiator between a good brand and a great one.

With SAS® Customer Intelligence, marketers use advanced analytics across channels to make on-the-spot choices that match customer expectations. And for the 11th consecutive year, SAS is a Leader in Gartner’s Magic Quadrant for Multichannel Campaign Management, with positioning based on Completeness of Vision and Ability to Execute.

“Your customers don’t distinguish between online, in-store, or mobile, when it comes to interacting with your brand,” said Wilson Raj, Global Director of Customer Intelligence for SAS.

 

 

“It’s all one continuous, fluid experience. Designing and delivering on that expectation means optimizing and personalizing across multiple channels and customer contexts – in real-time. And that takes predictive analytics.”

Without speedy delivery, insights come too late to hold a customer. SAS Real-Time Decision Manager is among the multichannel toolsets pushing SAS Customer Intelligence ahead of the pack. The offering lets marketers deliver relevant offers when it matters most. Powered by automated analytics, SAS Real-Time Decision Manager provides the best offer at the right time via customers’ preferred channel.

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Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.

Gartner**

*This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAS. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
**Gartner Magic Quadrant for Multichannel Campaign Management by Adam Sarner, Mike McGuire, Jennifer Polk and Noah Elkin, 11 April 2017.

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