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To Succeed with Big Data, Start Small

About this paper

For organizations that are overwhelmed and don't know where to start with big data, or are discouraged from previously failed attempts – this Harvard Business Review paper offers excellent advice for approaching big data with small targeted steps that pay off in the long run. This strategic approach to big data gives organizations the opportunity to test the waters, see what works (or doesn't) on a small scale, and use that prototype to learn and build from.

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