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Predictive Analytics for Marketing Mix

The Future is Now

About this paper

Pharma firms have resisted technology-driven predictive marketing mix analysis even though those systems are being used successfully by their peers in other industries. But why? SAS and Pharmaceutical Executive commissioned Strategic Market Research to conduct confidential telephone depth interviews with senior pharma marketing executives to find out why there is a gap between the perceived need for marketing mix predictive analytics and use of the latest technology available to do that kind of analysis.

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  是的,我愿意订阅来自SAS公司及其附属机构的不定期邮件,了解其产品及服务等相关信息。我知道我可以随时通过点击电子邮件中的退订链接取消我的订阅。  

您的个人信息受到 SAS隐私协议 的保护。

 
 

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