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White Paper

What Marketers Need to Know About Big Data Privacy

A five-step guide

About this paper

Whether it’s Facebook posts, online photos or data from toll road EZ Passes, the Internet is loaded with our personal information. Who owns all that data, and what are they entitled to do with it? The debate escalates as businesses and government agencies become better at collecting, analyzing and sometimes selling the data we freely share. As a marketer, find out what you need to do to protect personal data – yours and your customers’ – in this five-step guide to big data privacy.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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  是的,我愿意订阅来自SAS公司及其附属机构的不定期邮件,了解其产品及服务等相关信息。我知道我可以随时通过点击电子邮件中的退订链接取消我的订阅。  

您的个人信息受到 SAS隐私协议 的保护。

 
 

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