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Leading Marketing Excellence with Analytics

A Harvard Business Review Key Learning Summary

About this paper

Most organizations today know that focusing on the customer is wise. But what does it take to really put the customer squarely at the center of your business strategy? This Harvard Business Review paper recaps an executive panel discussion at the 2014 Premier Business Leadership Series. Top business leaders share insights on what’s required to lead organizations to faster, better decisions and which skills are essential for using analytics to put the customer at the heart of the organization. 

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