SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Argyle Conversations: Evolving Role of the CMO

About this paper

The role of the CMO is evolving as customer analytics takes an ever-greater role in devising more effective marketing strategies. Wilson Raj, Global Customer Intelligence Director at SAS, spoke with Argyle Executive Forum Content Associate Lily Robertson in a recent Argyle Conversations publication in which the two discussed the CMOs evolving role and how the new CMO will have to find ways to effectively blending creative vision and operational excellence in the new business environment.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

已经注册? 自动完成表格 登录

*
*
*
*
 
*
 
 
  是的,我愿意订阅来自SAS公司及其附属机构的不定期邮件,了解其产品及服务等相关信息。我知道我可以随时通过点击电子邮件中的退订链接取消我的订阅。  

您的个人信息受到 SAS隐私协议 的保护。

 
 

Back to Top