About this paper
It is easy to glorify or dismiss Big Data, but it is much more difficult to develop a measured approach focused on exploring its value for your business. Like any strategy, EKN recommends identifying use cases and building a detailed plan on how you would make a move to Big Data analytics a successful one. EKN’s recommendations provided in this report are intended to help retailers get started with a pragmatic approach to Big Data, once their need and readiness is established. A toolkit to help assess need and readiness is also provided.