SAS | The Power to Know
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White Paper

Voice of the Customer

Whose job is it, anyway?

About this paper

A report by the Economist Intelligence Unit and sponsored by SAS, explores the conflicting responsibilities of the CMO. As organizations work to leverage customer insights and embrace customer-centricity, is the CMO ultimately responsible for the voice of the customer? With so many other responsibilities, is the CMO the best person for this job? This in-depth report – based on interviews with senior executives from major companies – seeks to answer these important questions.

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