About this paper
Marketers today must deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most complete analytics solutions for marketers. Customer analytics provides the insights to inform both tactics and strategies. Predictive analytics and optimization enable marketers to focus efforts and enhance results. And real-time analytics optimizes your response based on where customers are in the buying journey.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.