SAS | The Power to Know
cq5dam.thumbnail.319.319
White Paper

Big Digital Data, Analytic Visualization and the Opportunity of Digital Intelligence

About this paper

Digital data has become a classic big data challenge for marketers who want to push past the retroactive analysis limitations of traditional web analytics. The opportunity for digital intelligence has arrived, as traditional web analytics techniques were not designed for the breadth of channels and devices or the pace of adoption that fuels consumer experiences. At the same time, innovations in data visualization and advanced analytics are dramatically changing our ability to process very large amounts of multichannel information. The democratization of analytics is upon us, and marketers have an unprecedented opportunity to take advantage of descriptive, predictive and – most importantly – prescriptive, data-driven insights. This paper explores these concepts and looks at how SAS Adaptive Customer Experience and SAS Visual Analytics can help you overcome the limitations of web analytics and support data-driven, integrated marketing objectives.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

已经注册? 自动完成表格 登录

*
*
*
*
 
*
 
 
  是的,我愿意订阅来自SAS公司及其附属机构的不定期邮件,了解其产品及服务等相关信息。我知道我可以随时通过点击电子邮件中的退订链接取消我的订阅。  

您的个人信息受到 SAS隐私协议 的保护。

 
 

Back to Top