About this paper
Automakers are realizing the days of the single touch point are gone. Car buyers are doing the bulk of their research online and making decisions about what model to buy even before they visit a dealership. To win customers and build loyalty, automakers need to make the most out of every interaction. What matters most is the complete customer experience. And the key to managing that process and understanding the needs of each individual customer is marketing analytics.
About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.
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