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How Analytics Reveals New Utility Customer Value

About this paper

To build programs and services that will redefine them as trusted energy partners, utilities need to understand their customers intimately and then reshape the customer experience. To this end, customer-facing processes have become one of the hottest areas for analytic applications at utilities – whether the intent is to reduce churn or to elevate customer satisfaction rankings. Ready to move boldly ahead? Learn about current trends and best practices in customer analytics for today’s energy providers based on research from Aberdeen Group and other data we’ve collected from utilities around the world.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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