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Analytics and the Customer Journey

7 Best Practices for Delivering a Better Customer Experience

About this paper

Organizations are ultra-focused on creating exceptional experiences for their customers. The problem is, customers don’t think in terms of singular interactions. They actually view their relationship with a brand as a product of their experiences – which is why it is imperative that marketers see things from the customers’ perspectives, and should seek to better understand every facet of the customer journey.

This paper provides seven best practices that will help you become better at understanding the customer journey, delivering a more balanced journey, and ultimately improving each customer experience in the process.

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SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

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